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Operators lost $13.9bn in 2011 due to social messaging
A recent research by analyst firm Ovum revealed that social messaging applications in smartphones has cost mobile network operators $13.9bn in lost SMS revenue last year.
 
The firm studied global use of popular services like Whatsapp, Blackberry Messenger and Facebook chat. In its report Ovum reveals that it expects the decline, representing nearly 6% of total messaging revenue in 2010 and 9% in 2011, to continue as the popularity of messaging apps continues to grow. 
 
Social messaging has disrupted traditional services, and operators' revenues in this area will come under increasing pressure,” says Neha Dharia, consumer analyst at Ovum and author of the report. “Tapping into the creativity of app developers, forming industry-wide collaborations, and leveraging their usage data and strong relationships with subscribers are the key ways for operators to ensure that they hold their ground in the messaging market.”
 
“Operators must remain open to partnering with app developers, sharing end-user data with them and allowing integration with the user's social connections. They are no longer competing merely among themselves, but must work together to face the challenge from the major Internet players,” concludes Dharia.
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