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Idea Launches the BlackBerry Z10 smartphone in India

Idea Cellular, India’s 3rd largest mobile operator, today launched the new BlackBerry® Z10 smartphone for its customers in India. The launch from Idea coincides with the national launch of the BlackBerry Z10, which is the first smartphone powered by the re-designed, re-engineered and re-invented BlackBerry® 10 platform, giving customers a powerful and unique new mobile computing experience.

The BlackBerry Z10 smartphone is the fastest and most advanced BlackBerry smartphone yet, and Idea is offering a smarter experience along with compelling 3G plans for customers backed by its gold standard 3G network.

The BlackBerry Z10 smartphone delivers a powerful new platform for BlackBerry customers. Combined with Idea’s network and service plans, BlackBerry Z10 customers will benefit from the re-invented communication experience, seamless multitasking, and easy access to multiple social networks.

With BlackBerry 10, every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as:
• Peek and Flow into the BlackBerry Hub –  A new mobile computing paradigm where  what matters to customers is always only one swipe away
• Keyboard –  Understands and adapts to customers, so they can type faster and more accurately
• BBM™ (BlackBerry® Messenger) –  Allows customers to share things with the people that matter to them in an instant
• BlackBerry® Balance™ technology – Protects what is important to customers and the businesses they work for

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